VUS.edu.vn – Increase the Number of Parents Registering with a Larger Budget

VUS is a leading English language training institution with millions of students who have studied there, and it is also a pioneer in bringing international English language certifications to Vietnam. The Vietnam-US Society English Centers (VUS) currently has a team of experienced and dedicated teachers, with over 1,500 excellent teachers in which 45% have master’s or doctoral degrees. It is the largest teaching force in Vietnam.

TARGET

• Increase the number of parents registering with a budget three times larger than the current one.
• Measure the effectiveness of the campaign based on the number of registered parents.
• Ensure that the registration information is accurate and targeted, and the conversion rate to actual students is high.

SOLUTION

• Analyze customer behavior and the advantages of VUS’s courses and brand.
• Organize Google and Facebook advertising campaigns to increase registrations.
• Collaborate with the internal marketing department to promote branding programs.

RESULT

• Thousands of new customers registered.
• Achieved 105% KPI in 3 months.
• The rate of parents coming directly to the office and sending their children to study met expectations.

With these insights, GOHA hopes that readers have gained useful information for understanding GOHA’s effective marketing projects.