- F&B marketing programs typically need to be updated, continuous, multi-channel, diverse, and trendy. So the production demand is very high.
- Since it's a big pie, there are several agencies positioning themselves as "we specialize in F&B" per square meter.
- But specializing doesn't mean only working in the F&B industry - everyone works across multiple industries.
- What clients should care about is how an agency solves their specific problems.
- If clients want to view the agency as an "outsourced marketing team", they need to clearly understand what they want, have a specific direction, and persevere with the broken-down plan.
- If clients want to view the agency as an "in-house team", they need to prepare an appropriate budget to easily change requirements until they achieve what they need.
On our side, we simply commit to numbers and beautiful visuals, not a particular implementation approach.
If the client hasn't chosen a clear direction, we'll help them define it, then execute and adjust.
If the client doesn't have a budget, we'll guide them to take practical actions to generate revenue rather than jumping in. When the client has a budget, we'll go back to proper planning: making money - building the brand.