- Project: Full-stack Inbound Marketing (SEO B2B & Social Media) – WIN Flavor
- Industry: Supplier of natural flavors and ingredients for the F&B industry (B2B Model)
- Objective: Establish expert authority, overcome AI Search disruption, and generate more qualified leads.
1. THE CHALLENGES
WIN Flavor is a leading supplier of natural ingredients and flavor solutions for factories and F&B enterprises. However, entering 2024–2025, the B2B SEO and Marketing landscape faced unprecedented disruption:
The rise of Google AI Overview (AIO): Users increasingly consume AI-generated summaries without clicking into websites. This caused an average 33% decline in traffic across industries. The question was: how could WIN Flavor still earn the click?
Competition against B2C giants: Industry keywords were heavily dominated by large B2C platforms. Yet B2B buyers — R&D Directors and F&B business owners — require more strategic and technical content than mass-market websites can provide.
The conversion challenge: High traffic does not necessarily translate into sales. WIN Flavor needed clicks with clear buying intent and stronger qualified lead potential.
2. THE SOLUTION
A. SEO Strategy: Search Intent Optimization & AI SEO
- Macro-level expert content development: GOHA created in-depth analytical reports on beverage trends, soft drink markets, plant-based milk, and other F&B categories — resources that R&D Directors and F&B CEOs actively seek.
- AI Citation optimization: Content was restructured so that platforms such as ChatGPT and Perplexity would prioritize WIN Flavor as a credible citation source.
- UX/UI & Gap Content optimization: GOHA directly addressed technical FAQs, while enhancing product pages with quality certifications and trust-building content to improve retention.
B. B2B Social Media Strategy (Facebook & LinkedIn)
- Expert-led content ecosystem: Instead of generic sales posts, GOHA focused on distributing whitepapers, market insights, and R&D capability content.
- LinkedIn-focused B2B networking: Expanded a targeted professional network on LinkedIn, reaching Sales, Business Development, and Human Resources audiences within the F&B industry.
- Data-driven visual communication: Designed scientific visuals and infographic-based data combined with authentic human elements from the laboratory to build stronger trust and credibility.
3. THE EXECUTION
GOHA established a full closed-loop inbound marketing funnel for WIN Flavor:
- Attract: Pull users from Google Search and AI queries through SEO-standard market analysis content.
- Engage: Distribute whitepapers and business podcasts via Social Media (LinkedIn, Facebook).
- Convert: Users impressed by WIN Flavor’s expertise click into product pages, leading to a sharp increase in form submissions and hotline inquiries.
- Nurture: Deliver monthly newsletters summarizing F&B trends to maintain top-of-mind awareness among B2B customers.
4. THE RESULTS
SEO & Website
- Despite AI Overview disruption, website traffic became significantly more qualified:
- Average time on site surged by +285.5% (up to 10 minutes 41 seconds per session).
Bounce rate dropped sharply by 42.2% (down to only 26%). - Real conversion growth: Conversion rate increased from 1.86% to 3.56%. Actual conversions (form submissions, hotline clicks, Zalo clicks) rose by 181.4%.
- Keyword dominance: 507 keywords maintained Top 10 positions (202% of KPI). Competitive terms such as green tea extract and natural fruit powder held stable on page one.
Social Media
- LinkedIn breakthrough: Impressions reached 54,686, while followers grew by 70%. Whitepaper posts generated a record 830 download clicks.
- Facebook: Website-driving link clicks increased by +284.5%, reaching 422K users.
- Most notably: WIN Flavor’s market reports captured 65.5% of ChatGPT citations and 26.8% of Perplexity citations, reinforcing its leadership as an expert source in the industry.
IS YOUR B2B BUSINESS STRUGGLING WITH AI SEARCH? SEO B2B
Traffic declining? Rankings unstable? B2B users visit your website but leave without submitting inquiries?
The real B2B challenge is not how much traffic you have — it is whether your business can demonstrate true expertise before key decision-makers.
At GOHA, we do not just optimize keywords.
We build your brand into an industry expert.
👉 [LEAVE YOUR INFORMATION HERE] – GOHA’s specialists will provide a free consultation on Inbound Marketing & AI SEO strategies tailored for your B2B project.
