CONTEXT
Ottobock is a provider of prosthetic and orthotic solutions with a history of over 100 years. Ottobock is a reliable destination for customers looking for safety, high functionality, aesthetics, and reasonable costs.Ottobock Vietnam is a 100% owned company of Otto Bock HealthCare GmbH (Germany) – the world’s leading supplier of high-quality and high-tech orthotic products and services suitable for daily use.
TARGET
- Educate customers about prosthetic and orthotic products.
- Increase brand recognition for products compared to competitors in the same industry.
- Increase the number of potential customers who inbox and interact with the fanpage.
SOLUTION
- Market research, competitive analysis, and analysis of potential customer groups.
- Providing an execution solution:
- Increase potential customer files and brand recognition through Facebook Ads.
- Advertise based on the effectiveness of existing posts on the fanpage.
- Optimize existing posts on the fanpage.
RESULT
- After 6 months (February – August 2020), the number of interactions on the Ottobock Vietnam prosthetics fanpage was 43,000 – an increase of 250% compared to the target set.
- In just 2 months (June – August 2020), the reach on the fanpage reached 963,654.
- 272% increase in detailed product consultation messages.
- Nearly 3,500 people have known, interested, and followed the Ottobock Vietnam fanpage.
With these insights, GOHA hopes that readers have gained useful information for understanding GOHA’s effective marketing projects.
