Prosthetic and Orthotic Industry Fanpage Increases Interactions by 250% in Just 6 Months!

CONTEXT

Ottobock is a provider of prosthetic and orthotic solutions with a history of over 100 years. Ottobock is a reliable destination for customers looking for safety, high functionality, aesthetics, and reasonable costs.Ottobock Vietnam is a 100% owned company of Otto Bock HealthCare GmbH (Germany) – the world’s leading supplier of high-quality and high-tech orthotic products and services suitable for daily use.

TARGET

• Educate customers about prosthetic and orthotic products.
• Increase brand recognition for products compared to competitors in the same industry.
• Increase the number of potential customers who inbox and interact with the fanpage.

SOLUTION

• Market research, competitive analysis, and analysis of potential customer groups.
• Providing an execution solution:
• Increase potential customer files and brand recognition through Facebook Ads.
• Advertise based on the effectiveness of existing posts on the fanpage.
• Optimize existing posts on the fanpage.

RESULT

• After 6 months (February – August 2020), the number of interactions on the Ottobock Vietnam prosthetics fanpage was 43,000 – an increase of 250% compared to the target set.
• In just 2 months (June – August 2020), the reach on the fanpage reached 963,654.
• 272% increase in detailed product consultation messages.
• Nearly 3,500 people have known, interested, and followed the Ottobock Vietnam fanpage.

With these insights, GOHA hopes that readers have gained useful information for understanding GOHA’s effective marketing projects.