A consulting and industrial kitchen supplier trusted by many major brands in Vietnam

Cosmic is a consulting and high-end industrial kitchen equipment supplier trusted by many major brands in Vietnam.

TARGET

Despite being in the market for a long time, Cosmic was still operating under a traditional model and had not implemented any digital activities from website to fan page. Realizing the need for change in order to compete in the digital age, the company tasked GOHA with bringing its industrial kitchen products and brand into the digital market to expand its customer base and increase revenue.

SOLUTION

• Preparation and strategy development phase: GOHA proactively approached the brand to gain a deep understanding of the industrial kitchen industry, market conditions, product differentiation, and target audience.
• Project implementation phase 1 (2018 – 2019):
  • Building a website/fan page system
  • Developing an inbound content system to attract customers to the website
  • Project implementation phase 2 (2019 – 2020):
  • Focus on increasing the number of leads coming to the website
  • Optimizing user touchpoints
  • Combining with activities to enhance the experience for potential customers (kitchen demos, brand activation at trade shows, etc.)

RESULTS AFTER 2 YEARS OF IMPLEMENTATION

• The campaign achieved over 200 in-depth content pieces that built trust and motivated customers to make decisions
• Over 100 calls per month
• 100% top 10 keyword ranking
• Natural traffic increased by 400%
• Conversion rate increased by 645.4% compared to 2017.

OVERVIEW OF THE MARKETING PROJECT FOR A CONSULTING AND INDUSTRIAL KITCHEN SUPPLIER