- Project: Inbound Marketing & Full-stack B2B SEO – Trung Nguyên TNT
- Industry: Manufacturing & Supply of Plastic Auxiliary Machinery (B2B Model)
- Objective: Build a strong online presence, enhance website authority, dominate niche keywords, and capture emerging AI-driven search demand through AI SEO
1. Challenges
Selling industrial systems like plastic crushers, color mixers, or industrial chillers is fundamentally different from consumer products. Trung Nguyên TNT targets factory owners, chief engineers, and procurement directors.
Key marketing challenges include:
- Ultra-niche keywords, low search volume
B2B users search with high specificity (e.g., slow-speed plastic crusher, 6-axis robotic arm). Broad SEO leads to irrelevant traffic. - Trust barrier (High-value transactions)
Deals range from hundreds of thousands to millions of dollars. Ranking #1 is not enough—authority and credibility must drive immediate action. - Shift in search behavior
Buyers now use AI tools (ChatGPT, Perplexity) to shortlist vendors before searching on Google.
2. Goals & Commitments
3. GOHA’s Solution
A. Keyword Funnel Aligned with B2B Intent
Instead of chasing volume, GOHA structured keywords into two strategic clusters:
- Solution/Product Keywords
(e.g., plastic shredder, material loader, mold cooling chiller)
→ Capture precise technical demand - Supplier Positioning Keywords
(e.g., industrial chiller supplier, plastic crusher provider)
→ Target users at the decision-making stage
B. Authority Building (Authority Score – AS)
GOHA shifted from DR (Domain Rating) to AS (Semrush Authority Score)—prioritizing high-quality backlinks.
- Executed PR campaigns on top-tier business media: CafeF, Cafe Đầu Tư, Sở Hữu Trí Tuệ
- Increased AS from 8 → 10
- Grew clean backlinks from 43 → 566
C. AI-Driven SEO Optimization
- Structured Schema markup, expert-level FAQ content, and AI-friendly formatting
- Optimized content to feed AI engines with structured, credible data
Result:
ChatGPT not only recommends Trung Nguyên TNT as a top supplier but also automatically pulls Google Maps data and business details directly into user conversations (AI SEO).
3. Execution
- Topic Clusters: Covered end-to-end knowledge on automation systems and plastic industry trends (2025 outlook)
- On-page & UX Optimization: Turned each product page into a high-converting sales asset with:
- Technical specs
- Structure & mechanism
- Operational benefits
- Conversion Optimization:
Seamless CTAs directing users to Zalo, Hotline, and quotation forms
4. Results
The campaign didn’t just exceed KPIs—it established a dominant digital position for Trung Nguyên TNT.
Traffic & Rankings
- 12,360 organic sessions (+187% vs. KPI)
- +287.5% YoY growth
- 62 keywords in Top 10, including 41 in Top 5 (vs. 3 committed)
- Outperformed major competitors and large e-commerce platforms
Conversion Performance
- Conversions concentrated on core product pages (temperature controllers, auto loaders, etc.)
- 548 qualified conversions (Zalo clicks, hotline calls)
- Traffic quality significantly improved with clear purchase intent
AI Authority & Recommendation
- 231 sessions directly from AI platforms (ChatGPT, Perplexity)
- Became a top-of-mind AI-recommended brand in Vietnam’s plastic machinery sector
NEED A B2B SEO PARTNER FOR YOUR MANUFACTURING BUSINESS?
Industrial SEO isn’t about millions of visits—it’s about hundreds of the right decision-makers.
If your website is stagnant—or generating traffic without leads—it’s time to rethink your strategy.
👉 Contact GOHA today
Get a performance-driven B2B AI SEO strategy designed for manufacturing & industrial businesses—built for both Google and the AI search era.
