Update thuật toán Google

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Update thuật toán Google

2018

Speeds update

Page speed becomes a ranking factor for mobile searches. This affects pages that delicer the slowest experience to users ans applies the same standard to all pages, regardless of the technology used to build the pagesults.

2018

Brood Core Algerithm Update

In March 2018 Google confirmed that they ran an unnamed “broad core algorithm update”that impacted the apperance and ranking of some websites in the search results.

2018

Mobile-first indexing

Google begins basing its index on mobile, rather than desktop, versions of websites for the calculation of search engine results pages (SERPs).Mobile-first indexing means it will use the mobile version of your site’s content to ranks pages, understand structured date, and to show snippets from those pages in its results.

2017

Phantom V

Though unconfirmed by Google, the fifth Phantom update appears to have been focused on”softs ans factors” such as content quality.

2017

Mobile Interstitial penalty

Announced in Auguest 2016, Google will begin penalising the mobile rankings of sites with interstitial ads thet cause significant reduction of user experience on mobile devices.

2016

Panda/Phantom

Alongside panda’s assimilation into the core algorithm, there have been a number of uncomfirmed fluctuations indicating a phantom update as well as the continuing reverberations of RankBrain.

2015/2016

RankBrain

Confirmed in October 2015 and introduced gradually, RankBrain is now considered equal to links ans content in priority foe rankings, facilliting the return of better SERPs and increasing the search engines LSl capabilities.

2015

Mobile friendly

Mobilegeddon begins to use multi-platform optimisation as a ranking factor.

2014

Pigeon

Google’s Pigeon update was introduced to provide more accurate and relevant local search results.

2013

Hummingbird

Google rolls out it’s new search algorithm, designed to provide better search results for conversational ans semantic search queries.

2012

Peguin

Google’s Penguni update affects a further 3% of reserches by penallsing sites attempting to boost Google rankings through purchasing links or acquiring them via link networks.

2011

Panda

Google rolls out the first interation of us Panda update affecting 12% of search queries cracking down on sites with poor quality or thin content.

2010

The beginning of the end for black hat SEO

A precursor to Panda, the May Dau update begins to penalise sites with excessive “thin” content.

2009

Webmaster tools

Google join Microsoft and Yahoo in support for tags which help idenlity canonical wersion of sites.

2004

Spam Wars

Google Florida updates is followed the following year by Austin, algorithm changes that confirmed Google’s commitment to tacklling black hat SEO practives.

2002-2003

The Algorithm

Google begin to announce a series of algorithm changes designed to improve SERPs.

2000

The Birth of PPC

Google AdWords Lauch, Unofficial motion “don't be evil" adopted.

1997

Google

The google.com domain name is registered.

1996

Stanford University

Larry Page and Sergly Brin begin work on backRub the essentially Google 0.1.

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